Kotler, Philip <br/><br/>
Marketing management 

 - 7 
 - Paris :  Publi-Union,  1992 
 - 812 p :  graph., tab., index 
<br/><br/><label>ISBN: </label>2857900759 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Planification<br/>Consommation<br/>Comportement social<br/>Psychologie