TY  - BOOK
AU  - Kotler,Philip
AU  - Dubois,Bernard
TI  - Marketing management
SN  - 2857900759
PY  - 1992///
CY  - Paris
PB  - Publi-Union
KW  - Marketing
KW  - Planification
KW  - Consommation
KW  - Comportement social
KW  - Psychologie
ER  -